Advertising with Facebook
Writing Facebook ads is not the same as writing regular ads for AdWords or classified websites. Facebook users don’t usually have a buying mindset the first time they see your ads in place. They’re more likely have curiosity mindset instead of buying mindset. That’s why you better stay away from hard-selling your audience in your ads. Here are 5 strategies to write compelling Facebook ads that convert:
Facebook Ads that convert
1. Put a beautiful image
Believe it or not, the image in your ad will help you to drive more clicks into your ad if you put the right image in your ad. For instance, if you put an image of a beautiful woman when you target men in your promotion, it will help you to get more clicks. Putting an image of an attractive man when you’re targeting women will also help you to get more clicks. Put a good image because people on Facebook respond well with good images. That’s why people with attractive profile pictures have the most friends on Facebook.
2. Use question about the problem
Using question about the problem in your ad headline will help you to boost your response rate. Instead of using headline such as “Discover the latest weight loss method”, you should use headline like “Are your weight problem making you depressed?” to attract more attention to your ad. This is a good method to make your ad more interesting to your readers. Think about the deepest frustration your audience is experiencing with their problem. Use that frustration in your question. It will bring you good result.
3. Write concise ad description
Make sure that your ad description is concise and to the point. Don’t make it sound boring. Make it attractive by using simple words that will tick your audience’s mind. Your description should tell your audience about the solution for their problem. See the magic here? You ask them regarding their problem in your ad headline, and then you immediately solve it in your description. What will be your audience’s reaction? Of course they will click your ad. So, your description should be concise, and it should contain solution for their problem.
4. Match your ads with your demographic
Do not use the same ad for different demographics. This would tbe the fatal mistake that will drain your investment quickly. If you want to effectively run your campaign with the biggest return of investment, then you should always personalize your ad for each of your demographic. So, if you’re targeting mature people that have weight problem, don’t write the same ad like the one you write for overweight teens. You should be aware that the more relevant your ad with your demographic, the better their response will be.
5. Putting the word “free”
If you’re running Facebook ads, it’s better for you to focus on list building instead of sales generation. Why? That’s because most Facebook users aren’t ready to buy anything yet. They’re socializing on Facebook because they want to know about their friends and connections. They don’t access Facebook to buy something. That’s why putting the word free, such as when you give them free guide, free video, and so on, will help to increase your conversion. Use soft selling strategy in your campaign. Attract them to your landing page where they can submit their email address and start your promotion from there.
Those are 5 strategies you can use to write compelling Facebook ads that convert. It is important to make your ads interesting to your target audience. Those tips will help you to create an interesting ad that will compel your audience to click.