Many people don’t realize the power of a blog. If you are a service provider and want to sell your service online, it is a very good idea for you to sell your service in your blog. Having a blog is important to show your potential clients about your capabilities in providing excellent service for them. Here are 5 ways to sell your service in your blog:
1. Build a blog that’s relevant with your expertise
If you want to sell a web design service, you should build a blog that will talk about web design and stuff. If you want to sell your writing service, you should build a blog that will talk about writing for web, freelancing, and so on. It is important to build relevant blog that will match with your expertise. Why? That’s because when people find your blog, they can immediately gauge your expertise based on what you write. So, if you are a graphic designer and have excellent blog about graphic design, then people will assume that you have excellent graphic design skill. As a result, you will get higher pay.
2. Put up a Hire Me page
People won’t know that you have a service to offer if you don’t let them know in your blog. Therefore, you need to put up a Hire Me page to let them know about the service that you offer to them. You don’t need to disclose the pricing if you don’t want to offer fixed pricing for them. Some people have big budget and some people have low budget, so you can adjust your price according to their budget. This pricing strategy is a good way to catch big clients to your business. A fixed pricing is good if you want to sell your service to as many people as possible.
3. Refer to your service in your blog post
When you write a blog post, you should occasionally talk about your service to your readers. They are your potential clients, so you can promote your service to them through your blog post. Perhaps, some readers will be interested to hire you after they’ve read your blog post. Some bloggers already experience good result with this strategy. They are often making new clients within few hours after posting their newest blog post.
4. Build a mailing list of potential clients
Your role as a service provider will have a special place in your client’s business. Your client business will depend on you, so you should be able to be reached by them easily. Aside from that, it is important to build a list of potential clients that will use your service. You can run a promotion about your service to these potential clients with ease. It will help you to expand your business quickly. For this purpose, build a special mailing list in your blog that will entice your special clients to subscribe.
5. Put testimonials in the blog sidebar
Don’t forget that testimonials have strong power to enhance your sales. Why testimonials are so powerful? That’s because testimonials will help people to know the overall customer experience toward your product or service. Thus, it will help your readers to consider hiring you for their purposes. The best place to put your testimonials is in the blog sidebar. In this place, you can make your testimonials visible in every page of your blog. Thus, even your first-time readers will be able to see it.
Those are some ways to sell your service in your blog. Your blog can be your biggest promotional tool for your service. If you want to work with more clients in your business, then you can build a relevant blog that will show off your experience to potential clients. It will help your business to flourish.