Before you expect your mailing list subscribers to follow your recommendation and buy the product that you promote, you need to make them to open and read your email. And this is not an easy thing to do. People are getting bombarded by hundreds of emails every week, most of them are spam messages sent by unscrupulous advertisers. If you want to make your email promotion stand out and boost your email response rate significantly, here are 5 Tips to Get Your Email Promotion Opened and Read by your subscribers:
1. Your Subject Line Must Contain Benefit Instead Of Ad
If you want to catch the attention of your subscribers with your email, then the first thing that you need to do is to write a subject line that is catered toward the benefit for your subscribers instead of writing your subject line as if it was an ad. For instance, it is better for you to write your subject line like this: “How To Grow Your Sales By 200% This Week” instead of “Limited Time Offer! 20% Off For This Great Business Software”. So, the title of your message should be benefit-oriented instead of making it sound like an advertisement. This will catch people’s attention and make them want to open and read your message.
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2. Your Email Must Be Personal
Isn’t it good for you to read an email from a friend? Well, if you compare it with reading email from an internet marketer, of course it would be better to read an email from a friend. That’s why personal emails get read while most promotional emails get deleted. You need to build a personal relationship with your audience. Start your email by saying “Hello John”, or “Hi John” or something similar in order to build a personal link between you and your subscribers.
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3. Focus On Your Readers From The Start
Start your email by addressing your readers instead of talking about yourself. For instance, many people use this opening line: “We are so excited to let you know about our new software… blah, blah, blah.” It is better for you to start your email like this: “Did you ever feel tired to see your sales plummet day by day? You might think that it is the end for your business… blah, blah, blah.” When you focus on the readers from the start of your email copy, they will become hooked to read your email from start to finish.
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4. It Must Be Formatted For Easy Reading
Keep your paragraphs short because people don’t like to read an email with large chunk of paragraphs. Keep your email upbeat and fun to read. Remember to use many one liners. Remember that the goal is to make your readers to read your email, not to scan it or delete it. So, it must be formatted for easy reading. If you are sending a text-only email to your readers, you can use uppercase for emphasis.
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5. Offer A Good Deal
Of course, you should offer a good deal for your subscribers. If you want to successfully promote something to your subscribers, be sure to offer a good deal that is not available elsewhere. Giving discount to your subscribers will increase the response rate that you’ll get. Another way to boost your response is by offering bonus to your subscribers. And remember, don’t put this good offer at the start of your email. Instead, put it at the end of your email after you deliver valuable information to your subscribers.
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Those are 5 tips to get your email promotion opened and read. If you want to successfully promote your product to your mailing list subscribers, it is important to make them open and read your email. Otherwise, your offer won’t get any good response from them. Follow the tips above to boost your result in your email marketing campaign.